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Bigelow Tea Company Taps HMSDesign

to Develop Brand Identity and Package Design

for New Premium Organic Teas 

 

Fairfield, CONN., – April 11, 2016 —  HMSDesign, a branding and packaging firm specializing in the development and management of brand imagery, today announced that Bigelow Tea Company, a U.S. industry leader in specialty tea, selected the firm as its strategic partner to collaboratively develop the brand identity and package design for its new premium line of organic teas, steep by Bigelow.

 

“HMSDesign is much more than a brand design firm,” said Mary Lauren Factora, director of marketing, Bigelow Tea. “They are true partners in terms of collaboration and designing for success. Their refreshing design work for steep by Bigelow has already yielded results including opening new retail doors for Bigelow Tea.”

 

Bigelow retained HMSDesign to help expand its product offering into the premium category. In partnership with Bigelow, HMSDesign helped evaluate consumer market testing to assess the appeal of an organic and/or specialty tea positioning for a new line of Bigelow Tea. The results of the market survey revealed a broad consumer acceptance of — and trust for — the Bigelow brand. As such, the Bigelow brand was granted consumer “permission” to extend the company’s offering into the premium category.HMSDesign helped develop the design and positioning of steep by Bigelow, along with photography, creation of the final package design and implementation across a dozen flavors.

 

“We worked with Bigelow Tea to create packaging that not only stands out in the category but evokes a contemporary, gourmet look and feel,” said Hugh Montgomery, president HMSDesign. “Elegantly styled face panel photography, side panel lifestyle imagery, and bright color coding all work together to complete the gourmet brand packaging experience.”

 

The design work conducted by HMSDesign on behalf of Bigelow Tea, was recently honored with an American Graphic Design Award by Graphic Design USA (GDUSA).

 

About Bigelow Tea Company
Based in Fairfield, CT, a family run business spanning three generations, Bigelow Tea was founded over 70 years ago when Ruth Campbell Bigelow created a zestfully flavored “Constant Comment” tea blended with orange peel and spices. Succeeding generations of the Bigelow family have carried on the tradition of innovation – the latest, steep by Bigelow. Bigelow Tea products are available nationwide. For more information about Bigelow Tea, visit www.bigelowtea.com. For more information about steep by Bigelow, visit www.steepbybigelow.com.

 

About HMSDesign 

Based in Fairfield, Connecticut, HMSDesign is an award-winning branding and packaging firm specializing in the development and management of brand imagery. HMSDesign has been serving leading consumer brands since 1992, including Bigelow Tea Company, Bolthouse Farms, The Connecticut Audubon Society, Dos Equis, Hood, Prestone and Snuggle. www.hmsdesign.com.

“HMSDesign is much more than a brand design firm. They are true partners in terms of collaboration and designing for success. Their refreshing design work for steep by Bigelow has already yielded results including opening new retail doors for Bigelow Tea.” – Mary Lauren Factora, director of marketing, Bigelow Tea 

 

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