Better-Tasting REAL MILK


When redesigning the Lactaid® franchise, HMSDesign elevated the fact that Lactaid® is REAL dairy, by giving it REAL appetite appeal. We also brought the Lactaid® brand mascot on-pack, which allows for integrated marketing communications across all touch points from TV to Print to Packaging. Finally, we optimized the logo to create a holistic Masterbrand presentation cross-category.