Spacer50TallTurning a premium offering
into an anytime staple.

Spacer10TallBaileys Coffee Creamer had two problems: 1) the black packaging suggested special
occasion usage, and 2) shoppers had a hard time differentiating between flavors at shelf.
The brand team challenged us to promote a broader range of usage occasions and to
highlight the flavor story while maintaining Baileys’ unique personality.Spacer50Tall
BaileysBeforeAfterSpacer100TallBaileys Lineup


Elevating the Flavor Experience

Spacer20TallBaileys Flavor Line

Improved Flavor Presence At Shelf



“We’ve worked with a lot of agencies, and HMSDesign stands out for their ability to QUICKLY arrive at strategic design solutions. Not only is the breadth and variety of their work impressive, but their fresh thinking and attention to detail are top shelf. From initial design through production they have demonstrated their true partnership, expertise and commitment to our brand.”
-VP, Public Relations

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