Brand restage to promote appetite appeal and to achieve a stronger, more contemporary brand impact on shelf.
Brand restage to promote appetite appeal and to achieve a stronger, more contemporary brand impact on shelf.
Brand restage to promote appetite appeal and to achieve a stronger, more contemporary brand impact on shelf.
Develop limited edition packaging graphics.
Develop limited edition packaging graphics.
Brand restage to promote appetite appeal and to achieve a stronger, more contemporary brand impact on shelf.
Develop Limited Edition packaging graphics.
Redesign to create stronger brand awareness, increased shelf presence.
Redesign to create stronger brand awareness, increased shelf presence.
Redesign to create stronger brand awareness, increased shelf presence.
Redesign to create stronger brand awareness, increased quantity perception and consistent shelf presence.
22% INCREASE
IN SALES
Redesign to create stronger brand awareness, increased quantity perception and consistent shelf presence.
22% INCREASE
IN SALES
Develop promotional packaging graphics to support brands boxing sponsorship.
Develop packaging graphics to expand the premium cocktail mixer segment while maintaining the equity of the Rose's family.
31% SHARE OF SEGMENT
AFTER 7 MONTHS
Develop packaging graphics to expand the premium cocktail mixer segment while maintaining the equity of the Rose's family.
31% SHARE OF SEGMENT
AFTER 7 MONTHS
Redesign to increase brand recognition and improve appetite appeal.
42% INCREASE IN
BRAND AWARENESS
Develop limited edition can graphics to support Heinz Field partnership.
Develop promotional seasonal packaging graphics.
Create a new versatile beverage brand (part soft drink, part sparkling water, part mixer) targeting discerning adults.
Develop a regional Pennsylvania lager steeped in American heritage to compete with recent market entries.
Redesign secondary packaging to improve shelf appearance and increase brand awareness at retail.