Redesign Primary and Secondary packaging for the Dos Equis brand including updates to the brand-mark. Creating an impactful presence while bringing forward the brands Mexican roots.
Redesign Primary and Secondary packaging for the Dos Equis brand including updates to the brand-mark. Creating an impactful presence while bringing forward the brands Mexican roots.
Develop a variety pack for the Dos Equis brand featuring a limited edition run of Noche Buena beer from Mexico.
Demand exceeded estimates by over 100%
Redesign to create stronger brand awareness, increased shelf presence.
Redesign to create stronger brand awareness, increased shelf presence.
Redesign to create stronger brand awareness, increased shelf presence.
Redesign to create stronger brand awareness, increased quantity perception and consistent shelf presence.
22% Increase
in Sales
Redesign to create stronger brand awareness, increased quantity perception and consistent shelf presence.
22% Increase
in Sales
Develop promotional packaging graphics to support brands boxing sponsorship.
Develop packaging graphics to expand the premium cocktail mixer segment while maintaining the equity of the Rose's family.
31% Share of Segment
after 7 Months
Develop packaging graphics to expand the premium cocktail mixer segment while maintaining the equity of the Rose's family.
31% Share of Segment
after 7 Months
Redesign to increase brand recognition and improve appetite appeal.
42% Increase in
Brand Awareness
Develop limited edition can graphics to support Heinz Field partnership.
Develop promotional seasonal packaging graphics.
Create a new versatile beverage brand (part soft drink, part sparkling water, part mixer) targeting discerning adults.
Develop a regional Pennsylvania lager steeped in American heritage to compete with recent market entries.
Redesign secondary packaging to improve shelf appearance and increase brand awareness at retail.