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Redefining wellness every day  

 
THE CHALLENGE
To satisfy consumers’ desire for great tasting green and herbal teas with the goodness
of wellness ingredients, Bigelow asked us to help launch a line of hot teas aptly
named “Benefits.” Good and good for you, especially when used everyday.
Benefits is perfectly positioned to promote a healthier lifestyle.
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Positive, light and colorful line presentation highlights the recognizable ingredient selection.

 

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Countertop ingredient presentation suggests daily “at-home” use occasions where
the benefits of tea go far beyond refreshment.

 

Marketing Materials

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