If you’ve got it, flaunt it!  

 
Bigelow Tea recently expanded its portfolio beyond bags and loose leaf into the Ready-to-Drink (RTD)
category with its launch of Bigelow Home Blend Iced Teas — a line of authentic, fresh-brewed taste bottled
teas that are as healthy as a cup of freshly brewed tea. The packaging graphics they launched
needed to work harder to let shoppers know this unique point of difference.

 BigelowRTD_OLD_3UP_v3

 
HMSDesign worked with Bigelow to optimize the packaging graphics to
better balance taste, health benefits, and flavor differentiation.

 

 

Our Solution

 

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BigelowRTD_Lineup We dropped the added layer fresh-brewed communication — the Home Blend line name
 
We brought the flavor name forward to help with differentiation across the line
 
We optimized visual communication of fresh-brewed taste and appetite appeal
 
We maintained the tea tag equity and leveraged it to deliver the unique
point-of-difference — higher levels of 
naturally occurring Polyphenol — in a bold way

 

 

 

Highlighting the Health Benefits

 

BigelowRTD_FrontBackSide

Stands Out At Shelf

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