NPL to $240mm in sales–10 years, 1 design firm
Bolthouse Farms looked to build a Beverage Division by entering the Premium Refrigerated Juice Market.
HMSDesign helped develop their brand identity, branding strategy, product platform, packaging structure
and graphics, helping Bolthouse Farms garnish a 26% market share after just 18 months.
From carrot farmers to category leaders
When Bolthouse Farms came to HMSDesign, they were primarily carrot farmers. Our challenge
was to develop a visual identity that would allow for expansion into other vegetables (& fruits)!
Keeping a brand fresh for over a decade
Over the next decade HMSDesign helped Bolthouse build and maintain its leadership position through
flavor refreshes, creating new product offerings and extending the brand into new categories.
New Product Offerings
I always felt like the magic of HMS was your collaborative strategic thinking, in addition to the design. You helped us think through the segmentation of the portfolio as it was evolving. The experience of your agency with strategy , bringing expertise from many categories, can be really helpful for a brand manager.
SVP Marketing, Bolthouse Farms