An authentic reinvention with stand out design

Since its launch, the innovative ‘Beers of Mexico’ variety pack has been a strong performer.
When the competition started to heat up with other “me too” variety packs, HEINEKEN USA asked us to
reinvent their ‘Beers of Mexico’ pack graphics and capture an authentic experience. They needed to go
head-to-head with the simple design aesthetic of their direct competition, while continuing to fulfill
consumer desire for self-expression and individualism – this ‘party in a pack’ offers something to everyone!


In order to evoke a truly authentic Mexican beer drinking experience, we drew inspiration from
vintage, returnable Mexican beer bottle cases. The painted wood crate & faux open top highlight
the product variety while communicating an authentic drinking experience.




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