A new identity
takes flight

Spacer50Tall Managing change in a 100 year old institution

Spacer10TallThe Connecticut Audubon Society needed to distingush itself and demonstrate a new outlook
and energy. HMSDesign’s objective with this redesign was to develop a mark that was bold, easily
recognizable, and resonated with the diverse members of the CAS community. It had to be just as
fun and appropriate for young and lifelong conservationists alike.
The new logo stands on its own as a sign that The Connecticut Audubon Society
is a distinctive, re-energized organization that appeals to young people
as well as our traditional membership. It connects us to our history and
our accomplishments, and it underscores that we are the original
and still independent audubon society of Connecticut.
-President, CAS