SUN Laundry Detergent

Sun Products Corporation

Extend the SUN redesign across all laundry offerings creating an easily identifiable brand design architecture.

Redesign liquid laundry packaging to increase shelf presence and better communicate SUN’s value positioning.

Extend the SUN redesign across all dish offerings.

New product launch designed to help Honeywell CPG both get placement outside the automotive aisle and to target female consumers.

39% Purchase Intent

New product launch designed to help Honeywell CPG both get placement outside the automotive aisle and to target female consumers.

39% Purchase Intent

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.