A fresh design for a fresh take on milk
When Hood came to HMSDesign with a revolutionary new milk product, we knew
it was an opportunity to really disrupt the category. With less than two months
between the initial briefing and the finish line, Hood asked our team to pull out all
the stops. The final design direction communicates the product story of
great-tasting milk in a fresh and modern way.
A colorful lifestyle approach
Test groups reacted very positively to our “real life” photographic approach. Bright lighting and strong
family interactions bring a personal connection to the milk drinking experience. The overall white design
creates a unified brand block while the non-traditional, bright colors help the product jump off the shelf.
We were pleased with HMSDesign’s ability to quickly and successfully deliver a creative approach and treatment for MilkWise. We were equally impressed with their ability to use design elements to help clearly communicate the product’s attributes.
The design creates a strong shelf presence for the brand
in an already cluttered dairy case.
- VP Public Relations, HP Hood