Turning the
milk category
on its head

Spacer50Tall A fresh design for a fresh take on milk

Spacer10TallWhen Hood came to HMSDesign with a revolutionary new milk product, we knew
it was an opportunity to really disrupt the category. With less than two months 
between the initial briefing and the finish line, Hood asked our team to pull out all 
the stops. The final design direction communicates the product story of 
great-tasting milk in a fresh and modern way.


A colorful lifestyle approach

Spacer10TallTest groups reacted very positively to our “real life” photographic approach. Bright lighting and strong
family interactions bring a personal connection to the milk drinking experience. The overall white design
creates a unified brand block while the non-traditional, bright colors help the product jump off the shelf.




We were pleased with HMSDesign’s ability to quickly and successfully deliver a creative approach and treatment for MilkWise. We were equally impressed with their ability to use design elements to help clearly communicate the product’s attributes.

The design creates a strong shelf presence for the brand
in an already cluttered dairy case.

- VP Public Relations, HP Hood

Spacer50TallSee more of our work!