Develop packaging graphics to expand the premium cocktail mixer segment while maintaining the equity of the Rose's family.
31% SHARE OF SEGMENT
AFTER 7 MONTHS
Develop packaging graphics to expand the premium cocktail mixer segment while maintaining the equity of the Rose's family.
31% SHARE OF SEGMENT
AFTER 7 MONTHS
Develop product platform, branding strategy, bottle and package design for new premium juice drink introduction.
26% SHARE
AFTER 18 MONTHS
New product launch designed to help Honeywell CPG both get placement outside the automotive aisle and to target female consumers.
39% PURCHASE INTENT
New product launch designed to help Honeywell CPG both get placement outside the automotive aisle and to target female consumers.
39% PURCHASE INTENT
Develop product platform, branding strategy, bottle and package design for new refrigerated dressings introduction.
FASTEST GROWING
BRAND IN CATEGORY
Develop product platform, branding strategy, bottle and package design for new refrigerated dressings introduction.
FASTEST GROWING
BRAND IN CATEGORY
Develop packaging graphics to introduce Snapple to a new audience.
100% TRADE SELL-IN
Develop packaging graphics to introduce Snapple to a new audience.
100% TRADE SELL-IN
Design graphics to define new product category and establish strong shelf presence.
Invigorate brand with strategic product concept to gain new and lapsed soft drink purchasers.
Create a new versatile beverage brand (part soft drink, part sparkling water, part mixer) targeting discerning adults.