iRobot Roomba

iRobot Corporation

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.

SUN Laundry
Detergent

Sun Products Corporation

Redesign liquid laundry packaging to increase shelf presence and better communicate SUN’s value positioning.

Dos Equis

Heineken USA

Redesign Primary and Secondary packaging for the Dos Equis brand including updates to the brand-mark. Creating an impactful presence while bringing forward the brands Mexican roots.

Totally Me!

Toys-R-Us

New product launch providing a line just for “tween” girls allowing them individual expression while maintaining a sense of belonging, empowerment and freedom.

Melitta

Melitta Coffee

Reposition the brand as a premium everyday coffee to attract a younger consumer.

57% Increase
in Sales

Elements Restage

Snapple Beverage Group

Redesign to reinvigorate product line under Elements brand and offer a full line of flavored energy drinks.

Lawry's Spices
& Seasonings

Unilever

Redesign the packaging graphics to establish a fresher, more contemporary look while maintaining the brand's heritage.

Reversed Brand's
Decline

Craftsman

Craftsman Tools

Redesign packaging and retail environment graphics to strengthen branding and segment communication, and establish clear differentiation between products and competition.

SEARS Vendor
of the Year

Mistic Sparkling Water

Snapple Beverage Group

Redesign Mistic Sparkling Waters to create excitement and align with the brands "Bold" positioning.

22% Increase
in Sales