At HMSDesign, we are results driven. Our mission is to help our clients create a distinct brand ethos that will engage consumers and deliver measurable results.
Creating new logos as distinctive as the organizations they represent is just what we do. The Connecticut Audubon Society now has a brand mark which is fun and appropriate for ALL ages, and will help create a bond from one generation of conservationists to the next!
Redesign led to 45% increase in sales for Arctic Ease while the category fell by 1.6%.
From carrot farm to a pioneering CPG brand, our 10-year partnership with Bolthouse Farms included new product platforms, branding strategy and packaging graphics. Resulting in 58 percent growth in the premium juice beverage category.
Elegant, modern design steeped in historical brand tradition that significantly improved purchase intent and overall appeal in both the United States and Mexico.
A refreshed Pedialyte base product provides increased brand presence as well as flexibility and differentiation for a new sub-brand, AdvancedCare.
A playful pronunciation bubble paired with a distinctive and approachable brandmark create a fresh and energetic vibe that’s as unique as the beverage itself.