PowerFelt harvests the heat and motion which occur naturally in our environment, and converts them into usable electrical energy. HMSDesign engineered a brand identity and website to reflect the possibilities of this unique fabric … which are, quite frankly, LIMITLESS!
Our promotional packaging captures the energy of a full moon party, while maintaining the equities of the Dos Equis brand. Check out the news section for details.
Creating new logos as distinctive as the organizations they represent is just what we do. The Connecticut Audubon Society now has a brand mark which is fun and appropriate for ALL ages, and will help create a bond from one generation of conservationists to the next!
Redesign led to 45% increase in sales for Arctic Ease while the category fell by 1.6%.
From carrot farm to a pioneering CPG brand, our 10-year partnership with Bolthouse Farms included new product platforms, branding strategy and packaging graphics. Resulting in 58 percent growth in the premium juice beverage category.
A refreshed Pedialyte base product provides increased brand presence as well as flexibility and differentiation for a new sub-brand, AdvancedCare.
A playful pronunciation bubble paired with a distinctive and approachable brandmark create a fresh and energetic vibe that’s as unique as the beverage itself.
At HMSDesign, we are results driven. Our mission is to help our clients create a distinct brand ethos that will engage consumers and deliver measurable results.