Communicating
fresh innovation

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Launching a new product innovation

Spacer10TallSun Products challenged us to create a visual identity for their new product innovation –
Snuggle Plus, that would help differentiate it from the base Snuggle brand while maintaining a family
relationship. To achieve this, we developed a strong brand stamp leveraging core equities
while evolving the base brand’s swirling blue texture into a modern overlay of fresh colors.
Spacer50TallCase_Snuggle_logo2

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SnugglePlus_Bottles_Comparison_v1

Spacer100TallDesign Application

SnugglePlus_Bottles_Sheets_v3
Spacer100TallCase_Snuggle_display2
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See more of our work!