FRAM Extra Guard

Honeywell

Redesign to communicate stronger brand presence and increase perceived value.

13% INCREASE
IN SALES

FRAM X2

Honeywell

New product launch to project a premium position and product differentiation within established category.

FRAM Extra Guard

Honeywell

Redesign to communicate stronger brand presence and increase perceived value.

13% INCREASE
IN SALES

iRobot Looj

iRobot Corporation

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.

iRobot Dirt Dog

iRobot Corporation

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.

iRobot Verro

iRobot Corporation

Packaging restage to clearly communicate product benefits, speak to lifestyle and uses, and help consumers understand SKU differentiation.

Craftsman

Craftsman Tools

Redesign packaging and retail environment graphics to strengthen branding and segment communication, and establish clear differentiation between products and competition.

SEARS VENDOR
OF THE YEAR

Craftsman

Craftsman Tools

Redesign packaging and retail environment graphics to strengthen branding and segment communication, and establish clear differentiation between products and competition.

SEARS VENDOR
OF THE YEAR

Autolite
Spotglo & Triglo

Honeywell

New product ideation and positioning strategy to reinvent the Autolite brand to support growth into non-traditional channels.

Prestone Antifreeze

Honeywell

Evolutionary structural packaging and graphics for this iconic brand.

Prestone Antifreeze

Honeywell

Evolutionary structural packaging and graphics for this iconic brand.