work by category work by type
Fast Lane
Toys-R-Us
Line redesign to help this Toys-R-Us private label brand compete head-to-head with national leader.
Totally Me!
Toys-R-Us
New product launch providing a line just for “tween” girls allowing them individual expression while maintaining a sense of belonging, empowerment and freedom.
Edu Science
Toys-R-Us
Update brand identity and packaging graphics to speak more clearly to the science-focused market.
42% INCREASE, US.
34% INCREASE, INTL.
Universe of
Imagination
Toys-R-Us
Redesign brand identity and packaging graphics to improve quality cues and brand impact.
Dream Dazzlers
Toys-R-Us
Develop identity and packaging template for a product line targeting children's dress-up and pretend play. Focusing on sparkles, glitter and fantasy while maintaining innocence.
