Female Owned & Led
We’re a certified Minority and Women Owned Business Enterprise (MWBE)
President & CEO
V.P. Client Services
Design Thinking Guides the Way We Work
We believe design can create value & preference
We use design to its full strategic potential to drive consumer preference for brands and deliver measurable business growth. It leads to innovative thinking, new-to-the-world brand expressions, and experiences that haven’t been considered before.
We use the power of design to problem-solve, to create and evaluate multiple strategies and concepts, to visualize those ideas and solutions, and to communicate the value of brands and their products.
We provide flexibility where and when you need it. The work clients need us to do isn’t always suited to a singular, linear project management model. So we can customize the ways that our capabilities and process intersect.
Manhattan, Mexico City, Singapore, Cincinnati, Los Angeles, Dubai, London, Tokyo, Mumbai, Toronto…Consumers live everywhere and so do our seasoned creatives and strategic partners. Our global relationships succeed because they’ve grown from mutual respect and a shared passion for design.
Whether you need to reframe your brand’s portfolio architecture to create a road map for growth and elasticity, or you’re looking for a new-to-the-world look for your brand and packaging, we can quickly and effectively customize our methods and tools to fit your specific challenges. They can be right-sized to fit the scope of any project.
Our core offering.
- Trends & Forecasting
- Semiotics Audits/Analysis
- Competitive Positioning Audits
- Retail Audits
- Positioning Whitespace Analysis
- Equity Building Workshops
- Equity Assessment Research
- Brand Positioning Workshops
- Brand Architecture
- Consumer Research & Insights
- Equity Foundation Development
- Consumer Segmentation & Activation
- Brand Tone of Voice
- Nomenclature Development
- Content & Copy Writing
- Brand Brief
- Brand & Culture Safaris
- Portfolio Architecture
- Upstream Innovation Ideation
- New Concept Creation
- Product Positioning
- Brand Identity Design
- Package Design
- Industrial Design
- Brand Experience Design
- Retail Activation
- Design/Pillar Themes
- End Benefit Visualizations
- Visual Identity Toolkits
- Design Standards & Guidelines
- 3D Visualization
The Company We Keep
For 25+ years we have been using strategy and design to grow deep consumer connections rooted in human truths for the following brands.
Industry Thought Leaders
As thought leaders, we enjoy sharing our industry point of view – check out our latest thoughts here.
September 30, 2019 | Elle Morris
Choosing the Right Design Firm Partner for Your Brand (via AMA.org)
Design firms create tangible value, from managing your brand’s identity to pinpointing consumer behavior. Here are some tips to form an ideal working relationship…
September 12, 2019 | Jennifer Murtell
The Rise of Gender Neutral Branding (via Packaging Strategies)
Fashion, cosmetic and fragrance companies are connecting to a new generation of consumers by doing away with gender-specific branding…
July 16, 2019 | Elle Morris
Client Relationships are About More Than Just KPIs (via Forbes.com)
Relationships are complicated. And sometimes relationships don’t work out, but the best relationships can be mutually beneficial, even magical. We could be talking …
Interested in a capabilities presentation?
You can call us by phone or email us directly.
10 Sasco Hill Road
Fairfield, CT 06824