a female owned & led global brand design consultancy

We build powerful brands by creating meaningful connections with consumers.

We use design as a strategic differentiator to drive consumer preference and deliver measurable business growth.

Women represent 85% of consumer spending in the U.S. Our unique ability to uncover deep insights and boldly respond to them is at the heart of our approach to design thinking and brand building.

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Female Owned & Led

We’re a certified Minority and Women Owned Business Enterprise (MWBE)

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Elle Morris
President & CEO
Headshots_Kelly
Kelly Glotzer
V.P. Client Services
Headshots_Jen
Jennifer Murtell
V.P. Strategy
Headshots_Tina
Tina Kunkell
Strategy Director

Design Thinking Guides the Way We Work

We believe design can create value & preference

We use design to its full strategic potential to drive consumer preference for brands and deliver measurable business growth. It leads to innovative thinking, new-to-the-world brand expressions, and experiences that haven’t been considered before.

We use the power of design to problem-solve, to create and evaluate multiple strategies and concepts, to visualize those ideas and solutions, and to communicate the value of brands and their products.

Flexible Model
We provide flexibility where and when you need it. The work clients need us to do isn’t always suited to a singular, linear project management model. So we can customize the ways that our capabilities and process intersect.
Global Reach
Manhattan, Mexico City, Singapore, Cincinnati, Los Angeles, Dubai, London, Tokyo, Mumbai, Toronto…Consumers live everywhere and so do our seasoned creatives and strategic partners. Our global relationships succeed because they’ve grown from mutual respect and a shared passion for design.
Agile Approach
Whether you need to reframe your brand’s portfolio architecture to create a road map for growth and elasticity, or you’re looking for a new-to-the-world look for your brand and packaging, we can quickly and effectively customize our methods and tools to fit your specific challenges. They can be right-sized to fit the scope of any project.

Capabilities

Our core offering.

Brand Strategy
  • Trends & Forecasting
  • Semiotics Audits/Analysis
  • Competitive Positioning Audits
  • Retail Audits
  • Positioning Whitespace Analysis
  • Equity Building Workshops
  • Equity Assessment Research
  • Brand Positioning Workshops
  • Brand Architecture
  • Consumer Research & Insights
  • Equity Foundation Development
  • Consumer Segmentation & Activation
  • Brand Tone of Voice
  • Nomenclature Development
  • Content & Copy Writing
  • Brand Brief
  • Brand & Culture Safaris
Innovation Strategy
  • Portfolio Architecture
  • Upstream Innovation Ideation
  • New Concept Creation
  • Product Positioning
Design Strategy
  • Brand Identity Design
  • Package Design
  • Industrial Design
  • Brand Experience Design
  • Retail Activation
  • Design/Pillar Themes
  • End Benefit Visualizations
  • Visual Identity Toolkits
  • Design Standards & Guidelines
  • 3D Visualization

Work Snapshots

Identity Design | Package Design | Photography | 3D Visualization

Package Design | 3D Visualization

Brand Identity Design | Stationery | Signage | Advertising | Website

Equity Building Workshop | Equity Foundation Development | Consumer Segmentation & Activation | Culture Safari (Barista) | Competitive Positioning Audit | Semiotics Audit | Positioning Whitespace Audit | Consumer Research | Product Positioning | Package Design | Identity Design | Standards & Guidelines

Package Design | Retail Audit | Brand Identity Design | 3D Visualization

Portfolio Architecture | Competitive Positioning Audit | Concept Development | Consumer Research & Insights | Brand Tone of Voice | Brand Identity Design | Nomenclature Development | Package Design | Brand Brief

The Company We Keep

For 25+ years we have been using strategy and design to grow deep consumer connections rooted in human truths for the following brands. 

McNeil
subway
colgate-palmolive
heineken
bigelow
hood
schwarzkopf
henkel
sargento
P&G
queenhelene
turkeyHill

Industry Thought Leaders

As thought leaders, we enjoy sharing our industry point of view – check out our latest thoughts here.

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September 30, 2019 | Elle Morris
Choosing the Right Design Firm Partner for Your Brand (via AMA.org)
Design firms create tangible value, from managing your brand’s identity to pinpointing consumer behavior. Here are some tips to form an ideal working relationship…

Read More on AMA.org

Articles_Snapshots_Gender
September 12, 2019 | Jennifer Murtell
The Rise of Gender Neutral Branding (via Packaging Strategies)
Fashion, cosmetic and fragrance companies are connecting to a new generation of consumers by doing away with gender-specific branding…

Read More on PackagingStrategies.com

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July 16, 2019 | Elle Morris
Client Relationships are About More Than Just KPIs (via Forbes.com)
Relationships are complicated. And sometimes relationships don’t work out, but the best relationships can be mutually beneficial, even magical. We could be talking …

Read More on Forbes.com 

Contact Us

Interested in a capabilities presentation? 

You can call us by phone or email us directly.

Let’s Connect!

Address

10 Sasco Hill Road
Fairfield, CT 06824